Anyone remember the National Basketball Association commercials promoting itself? The catchphrase was “NBA, it’s FANtastic!”.
Showed clips of the all-time greats like Michael Jordan, Larry Bird, Magic Johnson and so on, doing what they do: shooting, dunking, passing, and dribbling with their legendary skills. Lots of celebrities and fans enjoying themselves.
Live spectator sports have an electric, communal energy.
If we go back about 1943 years, the Colosseum was the equivalent of the NBA, NFL, MLB, EPL—the best basketball, American football, baseball, and soccer leagues, respectively—combined.
Except for a bit more blood.
Guts.
Limbs.
And heads. And that was just the humans.
Ever watch “Gladiator” with Russell Crowe? Kind of provides an idea of the life of a rock star athlete. An athlete that wasn’t free and could be killed during afternoon entertainment—but they did have cheering crowds and groupies.
Yeah, groupies. Our Colosseum tour guide, Sandra, really expanded on the belief that women had that gladiator “juice” had special ability to pass on their strength.
So, the energy drink, supplement, prenatal vitamins, and sperm bank biz goes way back. Who knew?
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